Intel focuses on smartphones and tablets

With the likes of the tablets and smartphones dominating the world of computing it was only a matter of time until Intel decided to create chips to help power these light weight devices. The problem for Intel has always been a matter of power. Their competitor ARM have always focused on low power usage with high speed. Now Intel is following that trend with their new range of Atom processors.

One day after the launch of the fourth-generation Core processors, Intel held a separate event focused on its Atom processors for tablets and smartphones. The company didn’t break any news, but Dr. Hermann Eul, head of Intel’s mobile group, explained the company’s strategy to compete with ARM and why it may finally be gaining momentum in mobile.

Eul said that Intel’s strategy is to develop “leadership products” (from entry-level to high-performance), provide complete platforms, and deliver the scale for mobile markets. “You all know that Intel can create markets,” he said. The foundation of all of this, he said, is Intel’s architecture and process technology.

After years of false starts this strategy seems to be paying off with a steady increase in the number of Intel-based tablets and smartphones in the market. And it is paying off with positive reviews. Eul said that the current Atom single- and dual-cores are very competitive with the best dual-core ARM solutions. (ARM disputed this at its own press conference earlier this week.)

Intel is now shipping Clover Trail+, a dual-core processor that delivers twice the performance (three times the graphics capabilities), lower power and longer battery life than the previous generation. Intel are even powering a version of the new Samsung tablet, a major coup for the company.

A war to dominate mobile between Intel and ARM is great for consumers and we can’t wait to see what HP provides.